Sarah Jagger is a makeup artist with 25 years in the industry, known for her immaculate skin work for beauty brands. Her work lives in global campaigns for brands like Dior, Lancôme, L’Oréal, Max Factor, Bourjois, Embryolisse, Chopard, Vivienne Westwood, Elie Saab, Philipp Plein and more.

She's created looks for countless shoots, runways, and red carpets — and her editorial work has appeared in Vogue, ELLE, Harper’s Bazaar, The Beauty Papers, among others.

As a beauty expert, Sarah has spent over 15 years on camera — presenting for brands on QVC and appearing as a regular on ITV’s This Morning, GMTV, and BBC Radio. She also teaches pro-level makeup masterclasses, with a focus on advanced techniques and makeup artistry for beauty advertising campaigns.

Alongside her creative work, Sarah consults with beauty brands on product development — from concept to formula. Lately, she’s been diving into the future of beauty, helping brands explore the possibilities of AI-driven makeup  artistry skills.